“While each of these six growth strategies will take some time to set up initially, give yourself some grace, but know that once they are set up, you’ll continue to benefit once your hacks are in place. Each will bring a sustainable and lasting boost to your revenue generation and online sales.” – Liz Boer 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Are you feeling stuck? Or have your sales goals hit a plateau? I’ve created 6 sales hacks that can help you hit your goals and increase your business’ growth. I’ve created nearly 200 sales funnels using some of the same growth hacks I am about to share with you in this episode. Stay tuned!   

By the end of this episode, you’ll learn…

• 6 growth hacks to boost your online sales
• My favorite 3-tier approach to increase revenue with minimal effort
• How to sell on social media
• The exact metrics to measure for success

[00:01 – 06:16] Gather Your Benchmarks 

• The first thing we want to do is figure out where we’re starting from using data 
  • Don’t pay attention to vanity metrics
    • These can include likes, comments, engagements, shares, or saves
  • To increase your sales, track data points like clicks to your landing pages, the number of weekly website visits, how often a social click leads to a purchase or booked call
• Have this data easily accessible for you to quickly reference
• Make this a habit to update and track once per week, at minimum 
• This will be our way to measure ROI (return on investment) and effectiveness
• Take note of the content that drives more clicks to your website, opt-in page, or sales page, once you have collected a few weeks worth of metrics

[06:17 – 08:07] Offer Content Upgrades Immediately in Your Funnel to Those Ready for More

• Offer the hot buyers who are ready some no brainer offers
• The Sweet Potato Fries Upgrade
  • Listen to Episode 11 for how I use this sales booster to also cover my clients’ ad costs (link below) 
  • Evaluate your current sales funnel from this vantage point. Is there something you can offer to increase the average order value of every person? 

[08:08 – 10:48] Streamline Your Checkout Process

• Did you know that an average of over 60% of people abandon their cart before purchasing? 
• Is your checkout process confusing and driving away your potential buyer? 
• Reduce elements that can slow down or prevent customers from leaving before reaching your checkout page

“Give your prospect an opportunity to choose but guide them towards the price you ideally want to sell your offer at through tiered pricing.” – Liz Boer

[10:49 – 13:24] Price Your Products Right

• Give your prospect an opportunity to choose but guide them towards the price you ideally want to sell your offer at through tiered pricing
  • A 3-tiered pricing
    • By giving people three options, most people will naturally gravitate towards the middle tier, the ideal price point that you already decided was where you wanted people to land 

[13:25 – 15:35] Find Your Influencers, Referral Partners, and Social Proof

• Finding the right partners to recommend my product, activating referral programs, and showing social proof has been the three-tier approach I have taken to increase my sales with minimal effort on my part
• How to encourage more people to refer to your offer:
  • Incentives: discounts, promotional codes, and other giveaways are a good idea
  • Keep up the interaction and engagement once they share your content 
  • Connect with the right people that might mutually benefit your programs by incentivizing them for their referral
  • Actively promote your referral program

[15:36 – 17:44] Develop Smart Retargeting Strategies to Win Back Your Customers

• Only a small percentage of people will buy from you right when they land on your sales page
• Retargeting strategies
  • Facebook and Instagram ads 
  • ConvertKit
• The key to a successful retargeting campaign is relevant messaging

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“Some people pay attention to vanity metrics; Metrics that honestly don’t really matter in the grand scheme of things. Vanity metrics include likes, comments, engagements, shares, and saves. To increase your sales, we will pay much closer attention to things like clicks to your landing pages, the number of weekly website visits, and how often a social click leads to a purchase or booked call.” – Liz Boer  

Resources Mentioned

• Marketing to Millions Ep 11 – 1 Way to Cover Your Ad Costs
• Texas Tech University: How to Close the Referral Gap

Other Episodes Related To This Topic You’ll Enjoy:

• 10 Steps to Creating an Irresistible Online Course
• 7 Low-Cost Tools To Create + Promote Your Online Course
• This Pre-Launch Campaign Will Boost Your Sales

Let’s get connected:

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

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