Here’s a nightmare: Spending all your time, money, and effort on launching a product or course only to have it FLOP. Do you dread the thought of launching a product or service because of how unpredictable its performance can be? Then this is for you!
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re talking all about how to get into your course or product launch rhythm. I’ll be talking all about pre-launch campaign mistakes and what you should do to nail your course and product launches every time.
[00:01 – 02:19] An Introduction to Pre-Launch Campaigns and Why They are Crucial
A pre-launch campaign is the period of time you start warming your audience up to the idea of your product or service before offering it for sale. I recommend starting your pre-launch campaign a minimum of 30 days prior to your open cart date and if you’re launching for the very first time, I recommend 60 to 90 days to allow your audience to build trust.
[02:20 – 04:47] Common Pre-Launch Mistakes
- Low amount of traffic
- Bad or lack of messaging
- The pre-launch period was skipped or grazed over
[04:48 – 08:47] How To Create a Successful Pre-Launch Campaign
- A pre-launch campaign’s goal is to create a specific segment of people that have expressed interest in the topic of the offer you are about to sell
- Use a dedicated email list that you own using an email service provider to house this segment of leads
- The more qualified your segmented list of people is, the higher and more likely your conversion rates will be
- Build a highly qualified list of customers by inviting people to join your email list using one specific entry-level offer that solves one problem and delivers one very specific result
- This makes your sales predictions more accurate
[08:48 – 11:25] How To Grow A High-Quality Email Leads List as Big as Possible
- Ideas of where you can add your opt-in form to boost leads
- Write a blog post or podcast about the topic
- Use your social media profiles
- Use your content plan to promote
- Pro tip: If you have a large email list, create a segmented list of people that are expressing interest in your offer by sending out an email or two
- Don’t forget you want to engage new people and your existing audience
[11:26 – 14:58 ] Closing Segment
- Your task list to deploy a pre-launch campaign
- Decide on your freebie topic and content
- A landing page
- Tag the leads inside of your email service provider
- I created an optional plug-and-play resource for you with 43 Instagram prompts and a customized launch calendar so that you know when and what to promote on each day leading up to your launch. You can download this free resource at https://Lizboer.com/instagram-captions
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Links and Resources From This Episode:
Other Episodes Related To This Topic You’ll Enjoy:
- My Top Tips and Secrets For Writing An Effective Sales Page
- Daily Tasks To Overcome Imposter Syndrome
- Evergreen Strategies For Your Online Course
Let’s get connected:
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
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