How To Use Video Content To Make More Sales [EP 36] - lizboer.com

MARKETING STRATEGY

How To Use Video Content To Make More Sales [EP 36]

Emma Tessler
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“Video content across the board is the trend to get on if you haven’t already because what we’re seeing is that if an account is not doing any video the reach that you have in your organic content is very low. And even just posting one reel per week, or getting on stories twice in seven days, will boost your account.” Emma Tessler

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Emma Tessler joins me to give her advice and expertise on how we can optimize social media to get clients, grow our business, and sell out our offers. 

Emma Tessler is the founder and CEO of Ninety Five Media, a new-age digital marketing agency. Their mission is to help female founders make more impact & income through Social Media Marketing. Ninety Five Media helps their clients connect with ideal clients, build community, and convert audience members into paying clients.

By the end of this episode, you’ll learn…

  • Why you should be paying attention to video
  • The best sources for inspiration to build a content strategy that speaks to our ideal customers
  • Where to spend your time on social media for the biggest ROI

[00:01 – 03:55] Getting to Know Emma  

  • Emma introduces herself and shares her background in social media marketing 
    • Emma talks about her early career and the decision to pursue interior design or social media marketing  
    • Building Ninety Five Media into what it is today 

[03:56 – 06:51] Organic and Paid Media 

  • What role should we have organic social media play in our grand scheme of marketing?
    • Your organic marketing is your baseline. Establish a foundation of content that’s organically connecting with people that are finding it 
      •  Build up your organic content with consistency and figure out what works with your audience. Then explore those other opportunities of your marketing pie

[06:52  – 14:05] Making Your Audience Love Your Content 

  • The best sources for inspiration to build a content strategy that speaks to our ideal customers
    • Take ideas from your audience 
    • Conversations in DMs
    • Comments 
    • Listen to your clients that you’re currently serving 
    • If you see a problem that you can solve, turn that into content 
    • Look at the clients that your competition is serving and see what they’re saying 
  • Mapping out your ideas
    • Click Up – A calendar based social media manager 
    • Map out your big picture: what you want to share for the next 30 days 
    • Create and write your captions
    • Batch create content: Break it down so you don’t feel overwhelmed 

[14:06 – 21:44] Why You Should Be Paying Attention to Video 

  • Everyone is trending towards video
    • If an account is not doing any video, the reach that account gets in organic content is very low
    • The algorithm will favor you when you use all of its features
    • Recycle your video content across your platforms  
  • Engaging in video trends while also being authentic 
    • Understand your audience before blasting out content 
    • Approaching Instagram Reels from an angle of what your audience enjoys interacting with in regards to video content
  • How to make our content entertaining 
    • Be your authentic self and show your personality
      • If some people don’t like it, that’s ok. That just means they aren’t your audience
  • Know your values, mission, and identity 
  • Use current events or pop culture as soon as you possibly can  

[21:45 – 30:10] Tried and True Strategies That Will Never Go Out of Style 

  • Be authentic 
    • Consumers are very aware of people who are inauthentic 
    • Look at influencers, people who have mastered the art of authentic selling, as a guide on what to do 
    • Look at trends with the lens of what is authentic to your brand 
    • Distinguish between being inauthentic or pushing your comfort zone
  • If I only have a limited amount of time to spend on social media, where should I be spending it for the best ROI? 
    • Engagement
      • Block out time to engage in content on your feed intentionally 

[30:11 – 36:55] Closing Segment and Some Last Hot Tips 

  • How you can connect with Emma and what she’s working on right now 
    •  Helping female entrepreneurs boost their organic social media marketing
    • Visit their website to learn more about their services and follow them on social media (links below) 
  • What should we be looking at in terms of ROI to know if our social media is paying off successfully?  
    • Look at your conversion metrics, not your vanity metrics 

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“I think that your organic marketing is your baseline, it has to be the standard that you always come back to. If you’re driving all this traffic back to a platform that isn’t built up, and that really doesn’t have content that is connecting with the people who are finding it, then it’s all going to be for waste. It won’t actually convert anything for you.” – Emma Tessler

Resources Mentioned

Connect with Emma

Website: https://ninetyfivemedia.co I Instagram: https://www.instagram.com/ninety.five.media I

Get Emma’s FREE guide, 6 Authority Building posts to begin converting your audience to paying clients: https://ninety-five-media.mykajabi.com/6-Authority-Building-Posts 

Other Episodes Related To This Topic You’ll Enjoy:

Let’s get connected:

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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