“We all know one of the fastest and most impactful ways to get your knowledge out of your head and into the hands of many, while at the same time making a bigger impact and income, is to turn your expertise into a lead generation money-making-machine by producing an online course.” – Liz Boer 

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I’m giving you all the basics you need to create an online course. There are so many reasons to love online courses. They can grant you the freedom to pursue your passions, consistent, scalable revenue, the ability to empower friends, build authority in your niche, or just let you hold a fancy title like ‘Boss Babe.’ Whatever reason you want to create an online course, here are 10 steps you need to know to execute a successful and irresistible course. 

[00:01 – 05:59] An Intro to Online Courses  

• Have you been dreaming of building a digital course but you need a road map to stop thinking and start taking action? Take this quiz over on my website https://lizboer.com/amy and shoot me a dm on Instagram when you’re done
• Why you should look into courses! 
  • Whether you want freedom with your time and finances, or want to develop deep relationships with people all across the world empowering them to do amazing things, there is so much potential and so many doors that can open up by having a course 

[06:00 – 09:09] Prep and Plan 

• Set your dates! 
  • Setting the date helps you to outline your task list and take action-oriented steps towards your goal
• Do some reverse engineering
  • Work backward from the launch date you set and set more essential goals and milestones to get you to your course’s completion and launch
  • Listen to Episode 29 “This Pre-Launch Campaign Will Boost Your Sales” for the other essential dates  
• Pick your course topic
  • Your topic should be about something you love, something you are good at and have experience in
  • Your topic can be centered around a pain-point or struggle you once had that you found a better way to overcome

[09:10 – 10:41] Finding Your Perfect Buyers 

• Don’t make the mistake of creating your course in a bubble before validating your idea
  • Study other people that are successful with similar offers and understand how they are messaging their offers to your perfect buyer

“The course promise is the ultimate outcome you are promising to those who enroll in your course or program. Having a crystal clear course promise also ensures that only the right students are joining your program. This means higher completion rates, satisfaction rates, and lower refund requests.” – Liz Boer

[10:42 – 13:12] Develop Your Course Promise  

• The promise is the ultimate outcome you want those who enroll in your course or program to come away with 
• Go deeper when developing your course promise:  
  • Think about what skills they will need to be demonstrating at the end 
  • What knowledge they will have obtained by taking your course or program
  • What feelings they will have moved away from or feelings they are moving towards
• Having a crystal clear course promise also ensures that only the right students are joining your program
  • This means higher completion rates, satisfaction rates, and lower refund requests

10 Steps To Creating An Irresistible Online Course

[13:13 – 17:19] Crafting Your Course Content

• Self-edit: as you start working on your content, know that it is always a good idea to prune your content before you sell it
  • Ask yourself if every lesson is moving your student closer to the desired outcome you promised
  • Pro-Tip from Amy Porterfield: Structure the lesson plans that go together into the same modules, then order them in a logical manner to help your student flow seamlessly between the lessons in each module
• Pick your delivery method
  • Ask yourself: How do you like to consume content? 
  • Pick between 2-3 learning methods to start with and build from there
    • Giving people variations of learning environments helps to create a more engaged and optimal experience
  • Check out Episode 31 “7 Low-Cost Tools To Create + Promote An Online Course” for tools you can use 

“When finding the perfect buyers for your topic, don’t make the mistake of creating your course in a bubble before validating your idea. Success doesn’t exist in a vacuum. Start studying other people that are having successes with similar offers and understand how they are messaging their offers to your perfect buyer.” – Liz Boer

[17:20 – 22:42] Pricing and Selling

• Marketing is a huge part of creating an irresistible offer 
  • Before you create magnetic marketing, it is important to think about the following:
    • How this offer plays a role in your overall business model 
    • Your pricing should reflect the role it plays 
  • Your offer can be an offer that funnels people through a lead magnet before inviting them into your higher Ticket program
• Don’t know how to price your offer? Think about the value your course promise has
  • The bigger the transformation, the bigger the price tag
  • Tip! Have your price point end in a 7 or 9
• Where to add your sales page links: 
  • Your website, the confirmation page on your lead magnet inside of your email sequences, your podcast, speaking gigs, or (when it makes sense) in front of other people’s audiences 
• How will you launch your offer?
• Let your personality shine through and speak to your perfect buyers in their language
• Once you’re selling 
  • Have a place to track and record your leads and sales. This is an important step to scalability

[22:43 – 25:22] Closing Segment

• A recap of everything we talked about 
  • Take this list, pin it on your wall and start taking action-oriented steps towards making your course dreams happen
• Wrapping up! 

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Links and Resources Mentioned In This Episode

• 7 Low-Cost Tools To Create + Promote An Online Course [EP 31]
• This Pre-Launch Campaign Will Boost Your Sales [EP 29]

Other Episodes Related To This Topic You’ll Enjoy:

• The Pre-Launch Campaign To Boost Your Sales
• My Top Tips and Secrets For Writing An Effective Sales Page
• 5 Video Tips For Introverts

Let’s get connected:

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

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