#1 Way to Cover Your Ad Costs [EP 11] - lizboer.com

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#1 Way to Cover Your Ad Costs [EP 11]

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I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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Feeling jittery about FB Ads? Not ready to invest without guaranteed results? Here’s a great way to cover your ad costs and grow your business.

…it can be scary to see your ad spend rise while you are waiting for the sales to roll in.

So what do you do while you are waiting?

Twiddle your thumbs? No!

Here’s my advice – use a low-cost offer to cover your ad costs.

 

By the end of this episode, you’ll learn: 

  • How to use your ad budget or opt-in to get your low cost offer out there

  • Data on low-cost offers and why they are successful

  • How to use this low-cost offer to build your credibility for your higher cost programs

  • Why you should not discount your high-cost offer!

  • 3 key elements to your post opt-in strategy

 

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Please excuse the typos, this AI transcript has not been proofed

 

#1 Way To Cover Your Ad Costs 00:00:00 – 00:05:01 a low cost offer allows you to mitigate the add cost risk rosier revenue and helps. You collect more data on your ideal customers. Are you looking to learn the marketing tips. Secrets and strategies that will rapidly grow your online business. This is the marketings millions. Podcast the chauffeur motivated entrepreneurs looking to grow their mls gain more traffic increased revenue master their marketing strategy. If you know that you are driven ambitious and called to be great this show is for you. I’m your host lisbor. Let’s dive in. Hey there. I’m excited to share this revenue-boosting strategy with you all about covering your ad costs with a low cost offers but i. I want to highlight a special review. I just received. I am so so thankful for you if you have left a review if you haven’t annual enjoy this episode i’ll be in debt to you forever. If you subscribe and leave honest review. These reviews helped more people to gain. Access to the marketing strategies shared in episodes. Like this one. This review comes from gen eight four three seven eight gen rights helping me to step up. My game lays has so much knowledge and it’s incredible that she is sharing it here. I’ve already learning so much from this podcast. If you are ambitious and want to step up your game i believe this podcast and the value that lives shares will definitely help propel you to all of the places you want to reach. I’m so thankful for you jen. Eight four three seven eight if you want to be featured on future episodes leave a five star rating an honest review. Now let’s get to boosting your revenue in covering your ad costs today. I wanted to start by asking you a question. I think i already know what your answer will be. I’d say it’s a bit rhetorical but he question worth asking to get you thinking differently. Here’s my question. Wouldn’t be so nice to get your facebook and instagram ads to pay for themselves. No client would ever ask me. Should make ad budget goes towards list building or product sales. Think about this ad budgets. Don’t have to be split between paid offers. An free wants to grow your email list when you can add a compelling offer to your thank you page you can offset your ad costs and acquire better customers in the process. If you execute this strategy flawlessly your email list grows faster. Your revenue becomes scalable and consistent. So let’s define what a low cost offer is a low cost offer is a special low cost deal that gets presented for purchase on your. Thank you page sometimes. Called your confirmation page. After a new subscriber has just opted in other terms like tripwire entry-point and one time offer or thank you page offer have been used interchangeably with low-cost offer. So if you’ve heard others use any of those terms we are speaking the same language. But i’m going to use low-cost offer here. So here’s what’s cool. Entry level digital products that your ideal clients will want as an impulse. Buy typically work. The best as low cost offers. Think of it like similar to wear the packets of gum are placed your local grocery store. You’re already committed to checking out an what’s a dollar dollar twenty more for a packet of gum. It’s hard to resist a quick grab at such a low cost to add the gum to your shopping cart. Am i right. Similarly your goal is to make your low cost offer hard to resist because it clear offer presented at a super affordable price points. I’ll share with you. The key components of a high converting low cost offer next. But first let’s talk about the benefits of this type of offer so you can decide if it is right for you. Hey are you ready for true expert. Partner in facebook marketing. If you’re ready to supercharge revenue minimize the cost to produce results and strategically scale your business to the next level. Listen up even if you don’t have a growing list yet or an online audience full potential buyers consistently coming in every single day our done for you. Facebook and instagram at management packages are designed for online business owners with new who need an entire funnel built strategy and master execution. They’re also designed for business owners with established offers ready to scale effectively. 00:05:02 – 00:10:04 You don’t have to feel overwhelmed with marketing strategies or the best way to scale your proven funnel. This is where we start with every client. We audit an outline your entire marketing funnel and create a custom strategy. Just for you know more cookie cutter approach you found on the internet with our full service ad package. You’ll get ongoing done for you ads. We create beautiful ads and click where the copy will identify. your target. Audiences create manage analyze and optimize your ad campaigns so you can gain the traction that inspires you keep going while creating the income and impact you desire will give you access to proven profitable funnels and optimize ads. If you’re ready apply to work with marketing experts who care most about your growth. You can apply at lismore. Dot com forward slash apply that’s allies e. b. o. e. r. dot com forward slash a p p. l. y. The first in obvious benefit. Is that a low cost. Offer provides you an additional way to generate income quickly and cover the cost of your paid ad campaigns. Most people rely on organic strategies because they are timid about the cost of using paid advertising. Not because organic strategies are more efficient. A low cost offer allows you. To mitigate the add cost risk grows your revenue an helps you to collect more data on your ideal customers. However although this type of offer may provide you a bump in revenue and or offset your ad costs it is important to note that the purpose of a low cost offer is not to be a huge driver of profit margin instead. It does something better. This brings us to the second benefit of a low cost offer. A low cost offer starts to build trust with your new subscriber transactional only a lead becomes a customer right off the bat and therefore is much more likely to purchase from you at a date in the near future. Of course you’re low. Cost offer must overdeliver on value. On average it might take three to six months for new subscribers to be on your mls before they are comfortable purchasing from you it takes them a lot longer to get to know you like you trust you and frankly remember you but someone who purchases immediately from you after opting into your free resources even at a low price point has a much greater chance of purchasing from you again. These people are more likely to use your products and benefit from them than those who opted in only for the free resource. Which means you build your no. Like entrust factor faster and they are more open to being invited to purchase from you again earlier in your sales funnel so you also won’t have to wait as long for sales role in trenching when it comes time to remark market. Your higher cost programmes. You won’t have to hard sell these people. Either they’ll become your absolute schuman’s because you are converting customers at a faster pace you’ll also be collecting testimonials success stories and targeting data from these people that will only help you to build your credibility and make smarter marketing decisions when it comes time to sell your higher cost programmes. Social proof goes a long way in the online space. If you’re an online business owner you know that there are multiple ways to send traffic to your desired landing pages. One way it was organically and one is through paid ad campaigns using facebook and instagram ads. Pincher saids dougal edwards etc. Those business owners who are most interested in predictable growth choose to leverage paid ads because they can gain traffic much more quickly and it is scalable without taking up more personal time which brings us to the reliability of data when you can increase the amount of traffic you get to your landing page and website in less time you increase the reliability of your data for example. Someone who leverages paid advertising to drive traffic to their landing pages might have a thousand visitors within hours or a few days of running. It’s obviously depending on your adspend and goals. But this means your metrics like conversion rates the number of subscribers that are converting on your landing page can become predictable. 00:10:05 – 00:15:07 Let’s look at an example. Let’s say you get a thousand visitors and your data tells you that your landing page converts at sixty percent so you will achieve six hundred new leads. Take that one step further. If thirty percent of your new leads. Purchase your low cost offer. You know you will have a one hundred and eighty customers within that same period of time so now you can make data driven decisions because you know if a hundred and eighty customers will cover your ad costs and reach your revenue goals. All you’ll need thousand visitors to your landing page within that same period of time wanted to increase your number of leads or customers. You’ll need more visitors to your landing page. So you can dial up your ad spent or make changes to your landing page to convert at a higher rate. See how that works on the flip side. It may take months or years to collect that same data organically than add in so many additional variables that come into play when the growth is slower. Making the data skewed and revenue inconsistent now. I’m not here to tell you what the best option is for you but at least you can way what the options are and make the best decision for your business and set realistic expectations of wine. You will reach your goals. one thing. I would caution you when creating your low cost offer is to not discount your high ticket offer. Let me say that again because it’s so so important one thing. I will caution you on when creating your low cost offer is to not discount your high ticket offer remember. A low cost offer should be an entry point entry level digital product. If you use your high cost offer as your low cost offer you would have to offer it up at a steep discount which means you are devaluing your main signature primary product and could create a huge headache for you if you are existing customers. Get wind of this discount. I also don’t believe it is wise to train your new subscribers to only buy from you when your products are on sale. That’s a personal preference from years of experience. But i really don’t recommend it so to recap so far. We have defined what a low cost offer is an. We’ve talked about the benefits of this type of offer police. What not today when deciding what you’re low cost offer will be now. Let’s talk about how to create an effective low cost offer. There are three key elements. You’ll want to include as you start to create and test your low cost offer. The first is a natural progression to your signature or paid product. That is the next level up. Remember your low cost. Offer won’t be the product that drives a huge profit margin. It is the offer that flows into your higher cost offer that does drive your larger profit margin. So here’s the fun part. This is an entry level digital product which means once it is created it should take a no additional time of yours to sell the product and you should definitely not take away from your overall goal of selling your higher ticket products and programs the second element that is extremely important to the success of your low cost. Funnel is your pricing. If the name of this funnel doesn’t give you a clue. Let me make it super clear. This offer must be a no brainer price boy hence the name low cost offer just like the chewing gum example. I shared before. This offer is a canton resist price. You’ll want to experiment with a few different price points and it may take you some time to experiment at different levels but know that the most successful low cost offers. I’ve seen are priced between twenty to forty dollars with a real value of about five to ten times greater than what you’re charging. This price will allow you to offset or even completely recover. Your ads ben without lessening the value of your product or the results for customers for example my lead magnet low-cost offer when it is for sale. It’s priced at thirty seven dollars with a value of three hundred and fifty. That’s a value of ten times. The price point this allows me to cover my ad costs and still give my customers a ton a value both perceived an intangible value the most successful low cost offers. 00:15:07 – 00:20:00 I personally created an helped to sell way over deliver on value. The bundle you create with offer. Like i said is five to ten times the value. This helps to build trust quickly and validate your commitment to helping your customers achieve. Success they desire. Here’s the best part in turn. They are less resistant to purchasing from you again because they believe you will continue to over deliver and help them achieve their desired outcome. Better and someone else. Hey are you ready for true expert. Partner in facebook marketing. If you’re ready to supercharge your revenue minimize the cost to produce results and strategically scale your business to the next level. Listen up even if you don’t have a growing list yet or an online audience full potential buyers consistently coming in every single day our done for you. Facebook and instagram. At banishment packages are designed for online business owners with new offers who need an entire funnel built strategy and master execution. They’re also designed for business owners with established offers ready to scale effectively. You don’t have to feel overwhelmed with marketing strategies or the best way to scale your proven funnel. This is where we start with every client. We audit in outline your entire marketing funnel and create a custom strategy. Just for you know more cookie cutter approach you found on the internet with our full service ad package. You’ll get ongoing done for you ads. We create beautiful ads and click where the copy will identify. your target. Audiences create manage analyze and optimize your ad campaigns so you can gain the traction that inspires you keep going while creating the income and impact you desire. We’ll give you access to proven profitable funnels and optimize ads. If you’re ready apply to work with marketing experts who care most about your growth. You can apply at lismore. Dot com forward slash apply. That’s allies is e. b. o. e. r. dot com forward slash a. p. p. l. y. The last key element and one. I’m sure you’ve been waiting for. Is your offer. Page a highly attractive offer page will convince your newlyweds. They need your low cost offer now and they won’t want to miss out. You just grabbed the attention of your ideal customer and they agree to future marketing from you by opting interior lead magnet which also means they are actively seeking solutions to a specific problem or challenge with a relevant low cost offer presented to them on the. Thank you page of your lead magnet landing page and hear me when i say this at an instant screaming from the rooftop all caps absolutely yes price point. Your new lead won’t wait to take advantage of your offer. The actual offer page. You can treat like any sales page. Don’t skimp on the presentation of the offer. Even though it is an entry level product. You might be tempted to throw up a few words with a call to action button and think. Hey it’s under forty dollars. People don’t need a lot of words to buy something so cheap but friend let’s flip your mindset. This offer might be low cost but it is definitely one hundred percent not low value. This offer is packed with value. That will help them now and guide them towards your higher ticket offer. So if you’re thinking of skimping a low cost offer might not be the right fit for you remember. Your goal is to create an attractive and desirable offer which means the copy aesthetic call to action. Button testimonials should all be considered and included on your low cost offer landing page. The good news is if done well. This landing page should be a set and forget it type of landing page that will give your revenue the boost it needs to offset your ad costs to continue to bring in new leads and sell the low cost offer consistently all right. Let’s wrap up. A local offer is a special low-cost deal that gets presented four purchase on your thank. You page sometimes called. 00:20:00 – 00:21:57 The confirmation page after a new subscriber has just opted in. This offer should be in line with the progression of your funnel and guide your new lead in customer down a path towards your higher cost products that offers a greater transformation. When you create a killer sales page. You’ll be able to use the revenue from your low cost offer to offset the cost of advertising. And you open up an automated scalable system to consistent income with this concept. You won’t have to choose between list building and instant income generating strategies. You’ll be able to fill up your list with customers who are more likely to purchase your higher cost offers and offset your expenses while proving your dedicated to senior customers take steps towards achieving their ultimate transformation. A low cost offer might be the perfect fit for you. Start brainstorming. what offers you can create to present to your new leads for purchase and guide them towards your higher priced offers. Share with me what you come up with inside of the marketing millions facebook community. I can’t wait to see what you come up with. Hey liz here. I just wanted to say thank you again for spending your valuable time with me today if you love this episode. Can i ask you a huge favor. Can you let me know what you love by leaving a review. This would mean so much to me and only take a few seconds of your time. Now don’t forget you can connect with other thought leaders just like you inside of the marketing millions facebook group. It’s free and the conversation there is on fire. You wouldn’t believe the explosive growth people inside are seeing. I hope you’ll check it out.

TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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