4 Key Elements of An Effective Sales Funnel [EP 48] - lizboer.com

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4 Key Elements of An Effective Sales Funnel [EP 48]

Liz Boer recording effective sales funnel podcast episode 48.
I'm Liz!

I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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“Implementing an effective sales funnel makes your business predictable. You know that as long as you’re getting enough people at the top of the funnel, you will get clients at the end.” – Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I’ll reveal the four key elements to creating a solid sales funnel utilizing the know, like, and trust factor. Hitting target sales may be one of the biggest challenges in business, but establishing the process does not have to be that complicated. By recognizing the levels of awareness and knowing the proper timing for offers, we can work towards predictable sales.

[00:01 – 05:42] Factors to Crafting an Effective Sales Funnel

  • Establishing an effective sales funnel is a challenge
    • Optimize to make the best experience for clients
    • The customer journey may be different for every business
  • Let customers discover who you are and what you are about
    • They might find you on their own on social media
    • They might find you in their everyday lives
  • Establish the know, like, and trust factor

[05:43 – 12:46] Recognizing the Levels of Awareness and the Sales Process

  • Breaking down the levels of awareness
    • Clients and customers start completely unaware of who you are
    • They become problem aware, solution aware, and product aware
    • The client goes from not knowing where you are to becoming a loyal advocate
  • Defining sales funnels
    • Think of the sales process as an upside-down triangle
    • The number of people gets narrowed down to attract the right people and repel the wrong people

“Usually, we don’t see products and instantly buy them. There’s a journey we go on before making that first purchase. When you understand what that process is, for your clients and customers, you can optimize it to make the best experience possible.

-Liz Boer

[12:47 – 30:18] The Keys to Crafting an Effective Sales Funnel

[30:19 – 32:14] Wrapping Up! 

  • Sales do not have to be too complicated!
  • A summary of this episode
  • Final words 

Other Episodes Related To This Topic You Might Enjoy:

How To Use Video Content To Make More Sales [EP 36]

This Pre-Launch Campaign Will Boost Your Sales [EP 29]

6 Figure Results. How We Did It – BTS Part 1 [EP 24]

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TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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