Imagine if you could put together a set of pages on your website that would flood your pipeline with ready to buy customers every day, without having to do any work. How would that make you feel?
I know, it is so exciting!
Want to know the secret of how to plummet your pipeline with your soulmate clients without breaking your back.
The answer is simple: create a killer sales funnel.
What is a sales funnel, you might be asking?
A sales funnel is a systematic pathway you create with the intention of selling your products or services. It’s also known as a marketing funnel or revenue funnel.
It can be as complex or simple as you want, but always be sure to capture all four stages of the customer journey: awareness, interest, decision, and action.
But before I dive in, let me tell you the two things your sales funnel MUST help you do:
- Promote and lead someone to your paid offers by providing them with relevant content.
- Make sales and create long-term partnerships with your ideal clients.
Now let’s dive in. Personally, I like to keep my business simple. Let’s not overcomplicate things with fancy funnels. The more simpler the better…do ya feel me! Get to it, here are 5 easy steps to creating your funnel, which include:
Research Your Audience
First, if you are starting from scratch, it is vital that you research your target audience so that you know…
- Their pain points
- Their interests and expectations
- Where they hang out and
- How your product can change their lives
All these help you know your audience better than they know themselves and give you insights on how to position your brand and offers uniquely, know where to find your ideal clients and know what to do to help reduce or eradicate their problems.
Here are a few ways you can conduct your research:
- Send out surveys or polls on IG stories
- Get the people that are similar to your ideal clients on the phone or face-to-face and interview them.
- Pose a question in your Facebook or LinkedIn groups and get their direct feedback
Some important questions you can ask may include:
- What factors do you consider when purchasing an offer?
- What do you like or dislike about current offers already in the market?
- What would you change or improve in regards to the current offer?
- What would be a reasonable price for the offer?
- If you aren’t purchasing now, why not? Where do you get stuck?
After you decide on how you’re going to conduct your research, you can write a blog post, do a podcast or go live and ask people for honest feedback on the topic.
The purpose of the blog post, video or podcast should be to attract people struggling with the same problem.
Note that these three posts tend to do well:
- How to posts
- Lists posts and
- Case studies
2. Create a Lead Magnet
Next up, think of additional value-packed resources that serve as a lead magnet and piece it together with a blog post so that you can have your audience opt in or sign up to your email list to get their hands on it.
The lead magnet must be target specific and in sync with the topic or product you will ultimately be offering, valuable and easy to digest. It shouldn’t look cheap but have a professional outlook and showcase value independently irrespective of the item you will offer for sale.
While most people like to go with ebooks as lead magnets, I prefer…
- Swipe files
- A replay of a webinar
- Email courses or
- Step-by-step blueprints
… as they’re easy to digest. You can also take blog posts, social media posts, buying guides or videos that you have used in the past and tweak them to align with your research. No need to reinvent the wheel, just make sure to ask yourself, is this lead magnet valuable and why would someone opt-in for it, before offering it to your audience.
As you put your lead magnet together, figure out what SEO (search engine optimization) rich keywords you can use, keywords that will most likely capture the attention of your audience right from the get-go.
Besides piecing the lead magnet to your blog post, podcast or mentioning it in your Facebook live, you can decide to run a Facebook ad which leads your audience to your landing page to download it.
3. Create Your Introductory Offer
It’s an introductory offer because it is a relevant low-cost offer you make to a new subscriber once they join your email list.
Ensure that it connects with the topic in question and make it irresistible so that it’s hard for your audience to decline it.
Here is a list of examples of what you could offer as an introductory offer:
- A one-time audit of a website, social media platform, SEO, etc.,
- A customized diet plan
- Lesson plans
- Done for you graphics
- Mini group coaching call
- $1 trial for your products or services for a certain duration
Please note you should…
- Offer your introductory offer on the Thank You Page where your audience can see it once they opt in for your lead magnet.
- Your introductory offer is not your money-maker, it is the chance you have to convert a subscriber to a paying client.
4. Create Your Core Offer and Make it Your Client’s Highest Priority
Don’t fret if you don’t manage to convert your all subscribers into paying clients with your introductory offer as this next step helps you to do so with little to no effort.
The only point I want to drive home here is that this is your chance to knock your subscribers off their socks. So, be sure to be detailed and go above and beyond with the value you pack in your core offer. Give Give Give!
Next, promote your core offer with a piece of content, this can be a blog post, podcast or in a Facebook live and educate your audience on the pros and cons of not buying from you. Put emphasis on the value of your paid offer, why they should care about it and how it will benefit them. Highlight its value and what it can do for them. Emphasis should be placed on how you can help them, not the other way around.
If you like, you can direct immense traffic towards your core offer. You can do this by investing in…
- Social media advertising
- Influencer marketing
- SEO for better visibility
- Guest posting
- PPC campaigns
- Landing page optimization
… to generate more leads and increase eye balls on your offer. These ways are especially helpful if you are just starting out and don’t have a huge email list already established.
Once all this is done and dusted, it’s paramount that you monitor and track how the traffic is responding to your ads or content to be sure that everything is working fine. It’s important to see through any hitches and refine the process.
5. Rinse and Repeat
It’s good to know that you’re not going to convert everyone into your paid offers. Not all your prospects will be ready to buy right away. Some leads need between 6 to 8 touch points before they can decide to take the leap; be patient.
Here are a few things you can do at every one of the four steps mentioned above if your prospects don’t opt in:
- Place a Facebook tracking pixel on the blog post that led to the lead magnet and retarget the people that didn’t sign up for your lead magnet.
- If they signed up for the lead magnet but didn’t go for your introductory offer, reach out to them in an email and ask them why they didn’t buy. Invite them to reply back. Their feedback will help you determine if it is your communication or offer that needs reworking.
- If they fail to buy your core offer, invite them to a webinar where you talk about a topic that is in line what they’re struggling with (aka your topic) and then try to pitch it again.
- If they fail to buy after the webinar, reach out to them on email and ask them why they still didn’t buy. The feedback they give will help you create other funnels in the future as the issue your current offer solves might not meet the needs of the audience in question at that particular moment.
you can choose to create a simple or complex sales funnel but regardless of what you choose to go with, remember to create awareness, interest, make it easy for your prospects to decide and take action while going through their buying journey. Above all else, deliver value to your audience. There is no better gift than helping your fans whether paying clients or not. Only about 1-3% of your audience will purchase from you, so the greater value you can deliver, the greater chance you will have at converting those 3%. The rest, will continue to share your free content, give glowing reviews, and engage with you on social platforms, which is a-okay with me too!
Where do you fall in steps 1-4? Do you need help creating an ultimate lead magnet to get your list rolling?
Thanks for stopping by!
Until next time,