“Think about the customer experience and how we can complement what they’re doing versus bombarding them with the information that they’re not ready for.” – Destini Copp
We live in a day and age where people are so inundated with information that they’re not going to respond to anything unless they’re really interested in it. So if we want people to actually take action, we have to be very creative and come up with something that’s really going to pique their interest. In today’s episode, we have an insightful conversation with Destini Copp, a marketing expert who helps entrepreneurs launch and grow their online businesses with time-saving templates, swipe files & simplified MBA-like training. She will share how to generate leads and how to increase conversions on your website. She will talk about how you can understand your ideal customer and figure out what would make them happy in order to be successful and provide a unique experience. She also discloses how you can increase the chances that someone will take action and sign up for your email list or purchase your product or course.
[00:01 – 10:22] Opening Segment
- Destini shares her experience and journey with online teaching
- Her passion to help entrepreneurs launch their digital products
- How to be successful in the market, regardless of your experience or level of expertise
- Why a lead magnet can be anything that attracts the right ideal customer
[10:23 – 20:36] Ensure That People Are Satisfied with The Experience
- Why creating an offer that is perfect for your audience is important to the success
- The role of social media to market your offer to your audience
- The reason why email marketing is a key way to grow your audience and keep them engaged
- You should prioritize customer service and follow up with people after they do a course or buy a product
“The absolute biggest way that I have grown my audience and my email list has been through collaborations with other business owners in my niche.”
Destini Copp
[20:37 – 28:34] Continue to Create Great and New Content
- One of the ways to find your ideal customer is to get creative
- There are different ways you can grow and market your business
- Destini shares her experience with AppSumo
LINKS AND RESOURCES FROM THIS EPISODE:
- Kajabi – all-in-one marketing tool
- Infostack.io
- Udemy – Free and Low-Cost Online Courses
- Freelancingfreedom
