Scaling Secrets + How To Grow An Engaged Email List [EP 56] - lizboer.com

MARKETING STRATEGY

Scaling Secrets + How To Grow An Engaged Email List [EP 56]

Destini Copp Headshot Authority Magazine
I'm Liz!

I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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“Think about the customer experience and how we  can complement what they’re doing versus bombarding them with the information that they’re not ready for.” – Destini Copp

We live in a day and age where people are so inundated with information that they’re not going to respond to anything unless they’re really interested in it. So if we want people to actually take action, we have to be very creative and come up with something that’s really going to pique their interest. In today’s episode, we have an insightful conversation with Destini Copp, a marketing expert who helps entrepreneurs launch and grow their online businesses with time-saving templates, swipe files & simplified MBA-like training. She will share how to generate leads and how to increase conversions on your website. She will talk about how you can understand your ideal customer and figure out what would make them happy in order to be successful and provide a unique experience. She also discloses how you can increase the chances that someone will take action and sign up for your email list or purchase your product or course.

[00:01 – 10:22] Opening Segment

  • Destini shares her experience and journey with online teaching
  • Her passion to help entrepreneurs launch their digital products
  • How to be successful in the market, regardless of your experience or level of expertise
  • Why a lead magnet can be anything that attracts the right ideal customer

[10:23 – 20:36] Ensure That People Are Satisfied with The Experience

  • Why creating an offer that is perfect for your audience is important to the success
  • The role of social media to market your offer to your audience
  • The reason why email marketing is a key way to grow your audience and keep them engaged
  • You should prioritize customer service and follow up with people after they do a course or buy a product

“The absolute biggest way that I have grown my audience and my email list has been through collaborations  with other business owners in my niche.”

Destini Copp

[20:37 –  28:34] Continue to Create Great and New Content

  • One of the ways to find your ideal customer is to get creative
  • There are different ways you can grow and market your business
  • Destini shares her experience with AppSumo

LINKS AND RESOURCES FROM THIS EPISODE:

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TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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