Zero to 18K Followers In Under ONE Year Using Instagram Reels [EP 57] - lizboer.com

MARKETING STRATEGY

Zero to 18K Followers In Under ONE Year Using Instagram Reels [EP 57]

18K followers through Instagram Reels
I'm Liz!

I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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“You’re really missing a huge opportunity if you’re not taking advantage of reels.” –  Kelly McKenna

Are you making sure to create engaging and captivating content for your audience on your Instagram page? It’s important to be transparent but also be strategic in how you post to grow and succeed in your business. In this week’s episode, our incredible guest Kelly McKenna provides relevant tips for shooting and editing reels in order to create content that’s both engaging and useful to connect with your audience. She also discloses why it’s important to have a good balance between being creative and being relatable, and why you should test different marketing strategies. Listen and enjoy!

Kelly is a licensed therapist who specializes in helping millennial women overcome anxiety. She also coaches other therapists and helps them to launch and grow their private practice using social media marketing. 

[00:01 – 10:03] Grow Your Audience by Creating Engaging Content

  • Why short-form videos are popular
    • It is engaging and it allows creators to grow their audience quickly
  • It is easier to build trust with clients when you’re able to see their faces and hear their voices
  • Create either shareable or saveable content as these formats are more likely to be remembered
    • Pay attention to what is trending and popular on the platform

[10:04 – 20:42] Keep in Mind What Will Appeal to Your Audience

  • Tips for creating successful reel videos
    • Post a Reel at least once per week
    • Be fearful of showing up online
  • It takes time to get good at marketing and be successful
    • Test different marketing strategies and see what works best for your business
  • Experiment with what’s working for your audience to find content that will generate revenue
    • Have a service-based selling perspective when creating content
    • Focus on creating content that is relatable and helpful to your followers

[20:43 –  30:37] Have A Short Learning Curve When It Comes to Creating Videos

  • Testimonials and  personal results are helpful when selling products or services to others
    • Using other people’s experiences can help build trust in the process of selling
  • Creating videos that are easy to follow and that provide real insights for your audience is key
  • How Kelly has been able to help people inside of her membership to create really impactful reels
  • Why people should start filming and editing everything directly in Instagram
    • Kelly’s thoughts on a cover image for the reels videos

[30:38 –  40:07] Experiment and Try New Things To Increase Engagement

  • How you can increase your chances of keeping people engaged with your content
    • People generally prefer shorter, more concise videos
    • Include a hook that is specifically tailored to the viewer
  • Why it is important to be aware of the trends and techniques that have worked in the past
  • The growth of video content on social media platforms like Instagram and TikTok
    • Switching between personal and business accounts

[40:08 –  41:21] Wrapping Up!

  • Kelly shares her expertise on how to be successful and a good leader

LINKS AND RESOURCES

TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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