Sales Funnel Mistakes (+ How To Avoid Them) [EP 52] - lizboer.com

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Sales Funnel Mistakes (+ How To Avoid Them) [EP 52]

I'm Liz!

I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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Transform your mind. Transform your business. 

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Learn how to market your genius the easy way. 

Learn what works, and what doesn't so you can scale faster.

How to troubleshoot your sales funnel and automate your sales.

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It may seem like creating a sales funnel is a one-time act because of how much time and energy it takes to establish it, but in this episode, I will tell you how monitoring the stages and tweaking along the way can mean gaining more thousands of dollars than your current metric. Get to know some practical tips as well as problems to avoid on the way to achieving your target conversion rate!

[00:01 – 07:20] Crafting an Effective Sales Funnel from Start to Finish

  • What it takes to create an effective sales funnel
    • It is not solely about income
    • It takes so much time and energy
  • Let me share some secrets from my experience creating over 150 sales funnels!
  • Sales funnels conversion stage authentically and genuinely

[07:21 – 16:25] Practical Steps to Target Low Conversion Rates

  • Step #1: Identify the problem
    • Observe how your content is performing
    • Utilize Google Analytics for data
  • Step #2: Review the email service provider metrics
    • Check the open rates and click-through rates
    • Look at past results and industry benchmarks

[16:26 – 36:07] Get Your Leads On and Avoid the Common Mistakes

  • Problem #1: Not following up
    • The goal is to build deeper connection
    • The key is to strive to automate systems
  • Problem #2: Giving up too quickly
    • Be prepared to get it wrong and make adjustments
    • Deal with conversion barriers early on
  • Problem #3: Responding without urgency
    • Encourage them to make the decision now
    • Have a call-to-action to take the next step
  • Problem #4: Not keeping the sales funnel full
    • Check the level of traffic coming into your funnel
  • Problem #5: Poor reporting protocols
    • Be informed to optimize
    • Make the process user-friendly

Key Quotes

“About 90% of people will not purchase from you the very first time you invite them to buy. Trust has to be formed to make people feel comfortable purchasing from you. That’s why it takes at least five interactions before a lead converts. ”  – Liz Boer

“We need to be prepared to get it wrong and make adjustments. No one expects everything to go right the very first time. So don’t give up if you’re not getting the results that you want.” – Liz Boer

Other Related Episodes You Might Enjoy:

TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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