How To Automate Course Sales With a Webinar [EP 50] - lizboer.com

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How To Automate Course Sales With a Webinar [EP 50]

I'm Liz!

I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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A lot of people forget that buying decisions are based on psychology. There’s an entire process, we go through to decide whether purchasing something will be a good decision for us or a bad one. When you understand that psychology, you can use it to sell better. You can use it to message more clearly.” – Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I will share free webinar secrets to evergreen funnels including the three essential components and two fatal mistakes to avoid! It’s a common misconception that conducting webinars demands too much time and effort but through automated funnels, it is definitely possible to attain high conversion rates. Find out the secrets of a six-figure webinar funnel by securing your spot at the free webinar!

What is a webinar?

A webinar is basically an online talk. You get on video and explain a certain topic giving tips and advice. Usually, you have to sign up with an email so you can be sent event reminders and follow up emails. Then at the end of the webinar, the host will share a paid option for getting more support on the topic they talked about. 

Webinar Trainings are also great ways to build your email list full of qualified prospects, in fact a recent study reported that 20-40% of all webinar attendees turn into qualified leads. Maybe it is because 74% of consumers prefer learning by video than through reading text alone. 

How do you automate a webinar?

Not all webinars are live. They can be pre-recorded and set up so participants can watch it at predetermined times (weekly or monthly) without you having to do anything. That means you don’t need to be there to host it, making it much more accessible for your audience and much less pressure for you. You’ve just got to set it up and put it on a recurring schedule so it’s available to sign up for around the clock. 

[00:01 – 07:30] Unlimited Revenue through an Evergreen Webinars

  • Do you think your offer has the power to change lives?
    • Sell through automation using a similar selling process
    • It does not have to feel like you’re constantly selling
  • 74% of consumers prefer learning by video, rather than learning text alone.
    • Achieve less pressure through implementing automation and providing access
  • Want to learn more about the secrets of a six-figure webinar funnel? Sign up for my free webinar starting February 15th!

What other content is involved?

While you can talk about your course in the free webinar, to make a good return your sales process shouldn’t end there. In fact, 80% of sales need 5 follow ups. That’s where your email sequence comes in. Follow up with everyone who has signed up for the webinar to make sure they’ve watched it and convince them of the benefits of joining your paid course. 

Businesses use follow up emails all the time. They’re not as boring as they sound. The more you have fun with it, the more your audience will enjoy reading your emails. 

Check out this abandoned cart email from Ulta Beauty with the subject line ‘We have to admit…you’ve got really great taste 😏’ It’s cheeky, makes you smile and still has a clear purpose (to get you to actually checkout!)

How about this one from Function of Beauty with the subject line ‘😘dry winter hair goodbye!’ They’re using social media trends in their emails to keep them fresh, funny and relatable which helps them to stand out from all the other companies fighting for your attention in your inbox. 

Breaking the bombardment of sales-heavy emails we receive every day is the best way to let your audience know that you’re different. You actually care about the person on the receiving end of the email. That’s the vibe you get from The Candid Collective’s introductory email (they’re a website and content service provider). The subject line is: “did we just become best friends?!” Already endearing. The email continues with this friendly feel. 

The openness and honesty just makes you want to read more right?

[07:31 – 19:30] The Three Essential Components of an Automated Funnel

  • The webinar is not the end of the sales process!
    • 80% of sales needs at least five follow-ups
    • Consider the behavior of the customer and categorize
  • Element #1: Time-sensitive offer
    • Motivate your leads to take action
  • Element #2:  A killer follow-up system
    • Some people need more convincing to make a buying decision
    • Utilize an email service provider such as ConvertKit
  • Element #3: A high-converting webinar
    • Pack a ton of value to the webinar

[19:31 – 26:05] The Common Mistakes You Need to Avoid

  • People are not expecting a sales pitch!
    • The promise to help them solve a problem positions you as the expert
    • Build trust and validate the customer’s feelings
  • Mistake #1: False deadlines
    • Nothing is more off-putting than feeling like being lied to
  • Mistake #2: Lack of conversion psychology
    • Understanding psychology lets us communicate more clearly

If it worked for them, it can work for you too!

Follow this guidance and making sales while you sleep won’t seem like such a far-off dream. I’ve achieved it for so many clients, even taking one from $10k months to $10k weeks! For an example of how I took one of my clients from live launching to evergreen check out the Marketing to Millions episode ‘6 Figure Results: How To Turn Your Course Into An Evergreen Offer’. I cover all the tech and strategies you need to make your evergreen funnel run smoothly. 

What if you aren’t making sales?

Not everyone gets their sales funnel right the first time. That’s okay! If it isn’t your zone of genius, your evergreen funnel might need a bit of tweaking. The key is to find out where your leak is. Basically, where are leads leaving your funnel instead of converting? For example, there might be a point in your follow up email sequence where your open rate drops. Or maybe your landing page conversion rate is really low. That indicates that there’s something about that point of your funnel that isn’t hitting the mark. Each stage of your sales funnel needs to be optimized in order for you to get the results you want. 

I know this can be tough to figure out alone. So I’ve decided to share what I’ve learned about effective sales automation in my brand new free webinar Secrets to Evergreen Funnels. I’ll show you how to build a 6 figure automated webinar funnel that works for both offers under $3k and higher-end offers that require a sales call. And this is where I share secrets like what time-sensitive offers work and which ones to avoid. 

You don’t want to miss out on all the awesome info I’m going to share so secure your place at the webinar today! Let me help you along the way to joining the passive income club.

Key Quotes

“When we flip our sales process and automate through an evergreen webinar funnel, we create the ability to have more reoccurring revenue in our business.”  – Liz Boer

“To make a good return on your sales process, this whole funnel should not end when your webinar is over.” – Liz Boer

“Your webinar itself needs to be optimized, which means you’ll be able to get more attendees signing up right away, and you will be able to follow up with them through your automated process and make sales on a reoccurring basis.” – Liz Boer

LINKS and Resources

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TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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