“What’s the point of having a podcast and using it for your business if you’re not talking about what you do, ever? Because obviously, that’s not going to result in income for you.” – Jenny Suneson
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Jenny Suneson to discuss how we can use podcasts to let listeners warm up to us and turn them into leads. Through the right tools and strategies, it is possible to make the most out of your podcast in the marketing ecosystem.
Jenny is a podcast launch strategist + manager that helps female entrepreneurs launch + grow their podcasts and start turning their listeners into leads. She also hosts Savvy Podcasting for Entrepreneurs which is a podcast for female entrepreneurs looking to get into the ears of their ideal clients and customers and learn about what’s actually working in the podcasting world. When she’s not working on her business or recording podcast episodes, she’s hanging out with her hubby, son Everett, and two Goldendoodle pups.
[00:01 – 07:04] Thriving Through Podcasting in the Marketing Ecosystem
- Jenny shares her background
- From being a social media manager, she transitioned to becoming a podcast host then blossoming to a podcast management business
- Podcasting in the marketing ecosystem
- More and more people are listening to podcasts, resulting in more demand
- It becomes the beginning point of the funnel
[07:05 – 11:58] The Opportunity for Establishing Authenticity and Strategic Offering
- Establishing authenticity amongst listeners
- Do not be afraid to insert your offers in the conversation
- Meet in the middle with what’s comfortable with the consumer
- Strategic ad placement
- Place it before or after listening to the episode
- The key is to keep them engaged, so placing it in the middle becomes ideal
[11:59 – 28:52] Listener Engagement through Value and Consistency
- Techniques for engaging podcast content
- Keep in mind that people listen to be educated, inspired, and entertained
- Having clients talk via guesting allows listener growth
- Allow listeners to share their inputs and make decisions for you
- Integrating podcasts into your marketing strategy
- If the scope of discussion in the podcast is not far off, a separate podcast is unnecessary
- Make podcasting part of your routine and repurpose in your social media
- Strive for evergreen content with relevance
[28:53 – 34:02] Tools and Numbers to Track for Progress
- Measurement tools for tracking
- Check your 30-day download per episode
- See the listener survey to determine what they like
- Other helpful tools for podcast management
- Try Airtable for organizing your files
[34:03 – 37:47] Wrapping Up!
- Be proactive and realize at what point you need help before it gets overwhelming
- Connect with Jenny (links below!)
Key Quotes
“It [achieving results from podcasting] is not really that instantaneous. But if you keep up with it, and you keep staying consistent, and you’re constantly talking about what you have to offer and providing that value, then yes, you’re going to see the benefits from your podcast.” – Jenny Suneson
“I think it’s just a great way to get in front of people and continue nurturing them and to the point where they join your email list and then they start joining your programs and things like that. So It’s like kind of the beginning point of a funnel.” – Jenny Suneson
