Do you sit and wonder what to post on your social media pages? If you answered with a resounding YES, then your problem could be two-fold:
You don’t schedule your content ahead of time, or
You simply never know what to post.
These usually leave you frustrated because you can’t show up as frequently or effectively as you wish you would when you started your business.
The good news is that you aren’t alone.
The other good news is that I understand where you’re coming from as I too have been through the same rabbit hole.
That’s why I put together this 1 week of compelling social media post ideas to inspire you:
Social Media Post Idea #1: What is something exciting you are working on right now?
Your audience will appreciate knowing about that exciting thing you are working on right now. Your audience would be curious to know how they can support you or get inspiration for their own projects. Click here for a caption example.
Social Media Post Idea #2: Share your origin story (why did you start your business)
Your business just like every other business has a story – big or small, there’s someone waiting to hear it for motivation, entertainment, or educational purpose. Look for opportunities to share that story; let people know why you do what you do and watch as you transform lives.
Social Media Post #3: How have you transformed your clients’ life or used your product to transform your own life?
Have you heard of the term “I’ll have what she’s having” in business?
Well, this is a simple tactic that some business owners have devised to help them bring in more clients. They’ll tell everyone the transformation they achieved for their client or for themselves using a particular product or service, what usually follows is everyone around them asking for the same thing.
In short, if you’re having difficulties coming up with topics to talk about, then talk about the transformation you were able to get your client or yourself as a result of using your product.
Social Media Post #4: Share a useful tip or secret that your audience would find useful.
You do know that the algorithms keep changing, right? Hundreds of small business owners never notice these changes until it’s too late. Be the one that shares such news with them and then offer tips or secrets on how to navigate those changes. If you are looking for guidance on how to do this, check out my weekly Tipsy Tuesday episodes.
Share other tips and secrets around the topics within your industry that excite you. Everyone needs a bit of good advice once in a while to start, grow, or scale their business.
Sharing tips and secrets portrays you as an expert in your field.
Social Media Post #5: What is a myth or common mistake that you often see that you want to dispel?
Don’t be afraid to talk about myths and common mistakes you see others making in your industry. Many business owners are afraid of taking action in their business because of the myths they have been told or heard others talk about. Be the one that speaks about the mistakes and offers the solutions that can save your audience from losing their hard earned money or precious time.
Social Media Post #6: What is a common trend you see a lot of lately that you Love or Hate?
Is there a new buzz in your industry? Find out what is trending and share it with your audience especially if it aligns with what you do. Tell them what you love or hate about it, then ask your audience for their opinion. This helps you keep your audience engaging with you, and allows you to learn more about how your audience thinks and reacts to new trends.
Social Media Post #7: Give an example of one happy customer or client!
Give examples of happy clients. You can do this by sharing the beautiful testimonials they leave for you as they work with you or after they’ve worked with you. Testimonials relay you as a credible source
In conclusion, the next time you aren’t sure about what to post, try out these social media ideas, you have a better chance of surprising your audience and engaging them.
Hey there, if you’re all the way down here! You might be interested in the 7 Social Media Posts I created for YOU. Yes, an entire week of captions already done for you.