For your digital marketing campaign to be a success, you need to understand your current position against your competition and within your industry. Simply put, you need to have a solid digital marketing strategy in your toolbox. That’s because, a good marketing game plan helps you know if your marketing is in the right place, targeting the right audience,being displayed at the right time, and driving towards your campaign goals (sales, leads, awareness, etc.).
This starts right from identifying several aspects of your business, including…
Defining your company’s goals and objectives,
Specifying the outcomes you want to achieve with your actions, and
Ensuring that your goals are simple and clear
… so that you do not overlook the small and important actions that will determine the success or failure of your campaign.
You need to identify your customers as well as your competitors.
Identifying how your customers interact with your brand and products helps you learn more about their trends, needs, and interests.
Identifying your competitors, on the other hand, helps you to analyze your own strengths and weaknesses. It also helps you to see what they are doing and how they are doing it so that you can be inspired by what is working for them. Doing this helps you avoid their mistakes and replicate their successes. Your business is unique to you but you can learn from those who are one step above you. I firmly believe in learning from those who have gone before you and have achieved the goals you have for your business. Do you believe that Success Leaves Clues…I do!
Once you have a clear understanding of both your customers and competitors, you can then go ahead and pick the element of digital marketing, you’d want to include in your marketing strategy.
Content is the backbone of any successful digital marketing strategy. Great content conveys a brands’ message and helps your customers to understand who you are and what you stand for.
With content marketing, you can fine-tune your content so that it surely does one thing with ease: sells the benefits of your product to your clients.
If done right, content marketing can help you generate more leads, promote brand awareness, and sell more much much more.
Call it old school, but email marketing is still very much viable in today’s marketing space. In fact, for most online businesses, your email list will be the #1 way you generate sales in your business. So promise me, you won’t skip this one!
If this is the #1 way you will generate sales in your online business, be sure to take time to build welcome sequences and proper sales funnels. To help you get started, read my 5 Easy Steps To Creating a Killer Sales Funnel.
Your emails should be carefully planned so as to avoid turning off your prospects and existing customers.
When building your email list, ask for permission first. Your users need to opt-in to your email list to be GDPR compliant. If you are following the guidelines, you also know that your opt-in needs to align with what your user will be receiving. You can do this by ensuring that you’re giving your visitors a good enough reason to want to trade their email addresses with your free offers also know as lead magnets. Be sure to set up your eye-candy lead magnets with clear call to actions and consistent follow-up plans. Want more Free strategies, I created this blog post for you: 5 Free Strategies for Creating an Email List
TIP: Be sure to review and follow the GDPR guidelines when starting your email list.
Social Media Marketing
Social media has created a faster and easier way to engage with both current and future customers. It reaches a wide audience which increases exposure to your products and services. It is also a great tool for improving search ranking and lead generation. Use all the social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and more to engage with your customers. However, if you’re just starting out with social media, evaluate each platform to know which one is ideal for you before going ahead to set up your business profiles.
Creating a digital marketing strategy is important for your business. Every business is unique, therefore, analyze your business to see which of these digital marketing elements fit well into your entire digital marketing game plan always keeping your end goal in mind.