Are you a scrappy small business owner, bootstrapping your way to the top, but in order to save a few pennies, you are spending WAY too much time managing operational activities, instead of focusing on growing your business? If you’re in this bracket of business owners and you’re ready for growth then read on.
The solution to your stagnation is outsourcing some of the tasks that may be costing too much of your time. Time that could otherwise be invested in client work or bringing in more clients.
Outsourcing leads to higher productivity, growth, and Yes…more profits!
Sounds tempting right?
Well, here are some of the tasks you can start outsourcing today:
Facebook Ads
Facebook ads are a great way to reach a wider and targeted audience. However, for it to work effectively, it requires a lot of time, dedication and patience to know what levers to pull when or how to tweak your ads for greater efficiency. Outsourcing Facebook ads gives you an opportunity to learn from someone who already knows what they are doing.
You will also free up time involved in researching and preparation and instead, focus on growing your business, (oh, yeah!).
Content Strategy
Do you know exactly what to write in your social media captions or how to create just the right ‘hook’ to encourage engagement with your target audience? If you don’t have a content strategy set in place, you are likely posting content that you hope connects with your audience without having a plan for what you are creating or a path for your customers to follow along on your journey.
When hiring the right content marketing strategist for your business you will likely not only up-level the way you are able to connect with your audience, but the content strategist should be able to tell your brand story in a way that gets your customers to not only engage with you, but convert. Don’t be afraid to ask for examples of their work or testimonials from past clients before working with them.
Email Marketing
A well-planned sales funnel is THE backbone of virtually every successful online business. The cycle of an online sale typically is not instant. It takes time to nurture your prospects
A sales funnel allows you to nurture leads into customers over time.
Stop paying for your ideal customer to visit your site and not allowing them to continue the conversation with you through a well-crafted email funnel. By outsourcing your email marketing to a copywriting and funnel expert, you will be able to acquire new customers approximately 40 times more effectively. Email subscribers convert at an extraordinarily high rate.
I consider this my client’s super-weapon!
What is your super-weapon?
Social media strategy
Social media is an important part of any business, for it to be successful, it requires great attention and a high level of creativity. Outsourcing your social media strategy can take your business to the next level by promoting your brand and reaching many potential customers. You will get an expert to manage that part of your business which will lead to better content, engagement, and conversion.
Target Market Research
Everyone is NOT going to be your customer and you will need to identify the people who really need your services or products. Narrowing down your ideal customers requires detailed research which can take up a lot of your time and resources.
How much do you really know about your ideal client? Do you know where they shop, how old they are, whether they are male or female, where they live, if they have children, do you know how they spend their day? Answering these types of questions will help you know exactly how and when to speak to your ideal clients. If you only take one action from this post, this is the one I would recommend. Knowing exactly what your ideal client needs and wants will make the rest of your marketing much more effective!
Conclusion
You can outsource to a freelancer or an agency. Weigh both options before making a decision as they have different cost implications. Each business is unique and has different requirements and needs, therefore, consider what you want to achieve from outsourcing any task.
