6 Easy Steps To Audit Your Own Instagram Account - lizboer.com

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6 Easy Steps To Audit Your Own Instagram Account

I'm Liz!

I value empowering entrepreneurs to live their life full of joy and purpose. I LOVE - helping women worldwide dial-in their marketing funnels and see mind-blowing results.

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If you operate a business Instagram account, it is important to conduct regular audits to make sure your social pages are getting you the results you want. Whether your account is new or has been in operation for several years, strive to continuously update your goals and reassess your strategy. An Instagram audit will ensure that the efforts you are putting in are paying off.  

To conduct a successful Instagram audit, follow these 6 easy steps.

1. Examine Your Goals and KPIs

Like any other business activity, operating a business Instagram account should have a goal, otherwise, you will be wasting your time. Take time to access your business goals as well as your marketing goals. Your Instagram account should work to support your business and marketing efforts

2. Check Your Aesthetic

Are you on the brand? Your branding, voice, and tone should be consistent with the rest of your marketing channels. Every part of your Instagram account should be on-brand and consistent such that if your followers look at your Instagram account, they will immediately have an idea of who you are and what you offer.

In order to boost your discoverability, ensure that your name, photo, and bio are the same across all your social media channels.

Instagram gives users only one clickable link, so take your time to ensure that it is effective and up to date.

3. Interacting with Community and Followers

Are you spending enough time interacting and engaging with your clients and followers? Your followers should feel that you are listening to them by responding to their questions and comments. To ensure that you are responding on time, go through your older posts to check for new comments. Respond to your DM’s by the end of day everyday. Make an effort to comment on your tagged and hash-tagged photos immediately.

4. Hashtag Usage

Hashtags help grow your following in a great way and have the potential to increase your engagement by more than 12%.

When selecting hashtags, ensure that they fit both your brand, audience, and are relevant to what the content you are posting.

For hashtags to work properly, focus on more niche specific ones, rather than broad hashtags which are more difficult for your content to rank. Also, be sure to refresh the hashtags you are using. Keep track of those that are boosting your traffic and ditch those that might be weighing you down.

5. Cut the Fat: Remove Fake Followers

Though fake followers on Instagram may not seem to be a big issue, they affect your account’s credibility and reflect poorly on your brand. When carrying out your Instagram audit, always use the “Fake Follower & Audience Credibility Checker”, which is a free Instagram audit tool.

To know if you have fake followers, check for signs like spammy and irrelevant comments, unusually high numbers and empty or hidden profile sections are redflags for bot accounts.

6. Stories and Highlights

Do you post a variety of content consistently?

What content are you highlighting as your best content reel?

Take a look at the top performing content to identify what resonates with your followers. This will make your posts a success and improve engagement.

Conclusion

Auditing your Instagram account helps you to know if you are on the right track. No matter the size of your audience, engagement is very crucial. The days of posting and waiting to see magic happen are over, rather stay active with your audience by conducting an Instagram health check by auditing your account regularly.

Looking for help to conduct your audit, ask me how to get a FREE Insta audit! go ahead, ask me!

TACO OBSESSED, KOMBUCHA LOVIN', SEDULOUS LEARNER, CONTAGIOUS SMILER. 

Hi, I'm Liz.
Your New BFF + Marketing Coach.

I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


I’m a marketing strategist, coach, and the ads manager behind multiple million-dollar launches. My goal is to empower entrepreneurs to create THRIVING online businesses. Stick with me, I'll teach you the marketing strategies that move the needle in building your online business, influence, and your brand. Along with sharing my best-kept secrets from being in the trenches behind million-dollar marketing campaigns. 

Whether you're ready to hire this #dreamteam, coming for an online workshop, or joining my course, or bingeing all the strategies via this blog or my podcast, I'm PUMPED you're here. I can't wait to watch you make magic happen! 


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