If you operate a business Instagram account, it is important to conduct regular audits to make sure your social pages are getting you the results you want. Whether your account is new or has been in operation for several years, strive to continuously update your goals and reassess your strategy. An Instagram audit will ensure that the efforts you are putting in are paying off.
To conduct a successful Instagram audit, follow these 6 easy steps.
1. Examine Your Goals and KPIs
Like any other business activity, operating a business Instagram account should have a goal, otherwise, you will be wasting your time. Take time to access your business goals as well as your marketing goals. Your Instagram account should work to support your business and marketing efforts
2. Check Your Aesthetic
Are you on the brand? Your branding, voice, and tone should be consistent with the rest of your marketing channels. Every part of your Instagram account should be on-brand and consistent such that if your followers look at your Instagram account, they will immediately have an idea of who you are and what you offer.
In order to boost your discoverability, ensure that your name, photo, and bio are the same across all your social media channels.
Instagram gives users only one clickable link, so take your time to ensure that it is effective and up to date.
3. Interacting with Community and Followers
Are you spending enough time interacting and engaging with your clients and followers? Your followers should feel that you are listening to them by responding to their questions and comments. To ensure that you are responding on time, go through your older posts to check for new comments. Respond to your DM’s by the end of day everyday. Make an effort to comment on your tagged and hash-tagged photos immediately.
4. Hashtag Usage
Hashtags help grow your following in a great way and have the potential to increase your engagement by more than 12%.
When selecting hashtags, ensure that they fit both your brand, audience, and are relevant to what the content you are posting.
For hashtags to work properly, focus on more niche specific ones, rather than broad hashtags which are more difficult for your content to rank. Also, be sure to refresh the hashtags you are using. Keep track of those that are boosting your traffic and ditch those that might be weighing you down.
5. Cut the Fat: Remove Fake Followers
Though fake followers on Instagram may not seem to be a big issue, they affect your account’s credibility and reflect poorly on your brand. When carrying out your Instagram audit, always use the “Fake Follower & Audience Credibility Checker”, which is a free Instagram audit tool.
To know if you have fake followers, check for signs like spammy and irrelevant comments, unusually high numbers and empty or hidden profile sections are redflags for bot accounts.
6. Stories and Highlights
Do you post a variety of content consistently?
What content are you highlighting as your best content reel?
Take a look at the top performing content to identify what resonates with your followers. This will make your posts a success and improve engagement.
Auditing your Instagram account helps you to know if you are on the right track. No matter the size of your audience, engagement is very crucial. The days of posting and waiting to see magic happen are over, rather stay active with your audience by conducting an Instagram health check by auditing your account regularly.