Are you launching the right mindset before you launch?
I know the whole mindset matters mantra may seem like just another trending topic but it is actually so important to have the right approach mentally before getting out there and approaching your audience with a new course.
And while the digital marketing world is constantly shifting with new tools and practices, one thing that should always stay constant is a positive mindset while launching.
So before you get yourself too burnt out and bent out of shape trying to create the perfect launch, I encourage you to *pause*, take a deep breath and consider these 4 shifts in mindset that will bring you major shifts in sales…
Launch Mindset #1: Your Worth it & You Deserve it
The possibilities that come from an amazing launch are endless. Bu, simply recognizing they’re possible, setting your goals and hoping for the best isn’t enough.
You first have to realize your worth.
Be confident and go into your launch knowing in your heart that your course is worth signing up for. Your product is worth the purchase. Your content is quality. And you not only deserve your desired outcome but also your desired income. Why? because you’ve worked hard for it and you’ve built something that is worthwhile and valuable.
Always, always remind yourself that you can’t show your audience your value if you first don’t value yourself and what you’ve created. Then get excited and get going! Dive headfirst into your launch with full force and full faith in yourself!
Own your launch, because you deserve it!
Launch Mindset #2: Even with Struggle, Never Stop Showing Up
One of the biggest lessons I’ve learned in life and in launching is to keep showing up.
Even when it feels like your launch has failed.
Even when it feels like no one is tuning in and it is all too much.
Tune in to yourself and turn up your inner strength because when you show up for your work, your message, and your commitments…your audience will see that you also show up for them, making them want to show up even more for you.
Launch Mindset #3: For the Right Results, Raise The Right Energy
When launching, you should never feel as if you are going into battle. In fact, that is the opposite energy you want to channel. Now, don’t get me wrong- I am not knocking the hustle and grind attitude that you need to make killer sales.
I am simply saying that there is something to be said about setting down your shield and raising up the right energy. Know that you don’t always have to fight to make everything “just right” every launch, every time. In fact, getting personal and being vulnerable with your audience can go along way.
People want real, reliable leaders that they can relate to and connect with, not just someone who’s trying too hard to stick to a script. Which brings me to the next much-needed mindset shift.
Launch Mindset #4: Perfection is impossible, but reaching your goals is totally possible.
So often when it comes time to launch we simply don’t show up for ourselves because we worry we are not perfectly prepared. The truth is you should never wait to make your launch perfect. My advice to you is to go for it first, and then improve!
Realize that your course has a life cycle. Development takes time and building a community of loyal consumers takes even longer. Don’t wait for things to be perfect, simply lay the foundation and start building your following, the funds will follow soon after… trust me!