Email marketing is the simplest means to develop relationships with your potential customers and keep your existing one informed and updated on what’s happening in your business.
Email Marketing techniques that drive retention
Regular emails to your customers help in keeping your name and brand top of mind. It is important to send timely and relevant emails, this helps in maintaining conversation with them all year round.
Email also helps put a friendly face behind your business no matter your industry.
In order to increase your revenue, serve your clients with emails in this manner:
Welcome email
First impressions matter.
Sending your clients a welcome email once they sign up for your services will keep your customers coming back for more. A welcome email is a great way to introduce your brand, mention any offers, and invite them to all your social media accounts.
You can also take this opportunity to create a poll which leads to a follow-up email to keep the conversation going.
Not sure what to write in your own welcome email? Download these free tips to Create a Successful Welcome Email Sequence.
Personalized Emails
Personalize your emails to refer to your clients’ past purchasing pattern and suggest related service. This can potentially trigger a 98% positive response rate.
Don’t stop at personalized emails, go one step further and optimize your emails for open rate by doing the following:
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Use a catchy subject line
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Write great content in the email body, and
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Include actionable CTAs
Optimize your emails for mobile
Ensure your email marketing is mobile responsive. According to Campaign Monitor, 50% of all email open rates happen on mobile. This means that a mobile responsive email will increase customer engagement. It is also important to limit your subject line to less than 30 characters.
Consistent Content
Consistent content is key in customer retention. Providing relevant and useful information tailored to your customers’ needs will keep your business top of mind.
Providing your customers with content consistently is also an indication that your communication lines are open, this is a great way of building relationships with individual clients.
Download these free tips to Create a Successful Welcome Email Sequence for more tips on content to create in your email series.
Email Series
Your customers are most likely going to fill up your email list; sending emails to each one of them regularly can be an uphill task. The best thing is to automate the email series using an autoresponder such as ConvertKit, MailChimp, Drip, or others.
An autoresponder sends emails automatically to certain people in your email list and it is triggered by a specified event. The event could be an abandoned cart, joining an emailing list or buying a product or service.
