It’s no fun to have a funnel that doesn’t convert.
As an entrepreneur you have countless jobs to do everyday. Getting your funnel up and running is no small feet. Having it not convert is as stressful as it is a pain in the butt.
This especially stinks when you are paying for traffic to go through your funnel.
But most funnel issues can be fixed if you know the right questions to ask!
Not sure what those questions are? No worries, here are a few to start with:
Do you have enough nurture built-in to your funnel?
One of the most common mistakes people make with their funnel is going for the sale too quickly. If you are bringing in cold leads, then you NEED to help them get to know you. There needs to be a good chunk of your funnel dedicated to who you are and how you can guide the reader. You’ve got to establish your authority by sharing places you’ve been featured and client testimonials. Then, and only then, you can lead them into a sales portion of the funnel. So, if your funnel is losing steam, ask yourself, have I nurtured these subscribers enough?
Is Your Funnel Long Enough and Does it Have Enough Value?
If someone is giving you their time, and some space in their inbox – use it wisely. Make sure you are packing your funnel with value. Show your readers that you know your stuff, know what they need, and can be a valuable source of information for them.
Most people don’t have a long enough funnel. They might have one value-driven email, then move straight into a sale. It’s important you provide a ton of tips, encouragement, and information for free, prior to pitching your paid offers. This could mean having up to a 15 email sequence from the top of funnel to last sales email. But, it will be worth the wait, I promise!
How to fix funnels that are riding the struggle bus.
Start With Five
Make sure you have at least 5 emails that are designed solely to nurture your new leads and provide them with value. No selling, no pitching…just 5 emails of pure “get to know you” value-driven content designed to help your reader know, like, and trust you.
After your first 5 days, it’s okay to pitch your webinar. Since your webinar is free, this is still serving up free value. After the webinar, you can move into your sales sequence for those that don’t buy.
Spacing Your Emails.
Spacing matters when it comes to a funnel that works. Since you are new to someone’s world when they opt-in you want to build rapport, familiarity, and top-of mind-ness. Because of that, I recommend you send your first 5 emails out daily. After the webinar takes place, you can immediately send a follow-up email for those who don’t buy. Then you can space out your emails a bit more to get your readers to take action, without being too annoying.
There are countless other places your funnel might be breaking down, but the above are a great place to start doing some assessment.,
If you’d like a more thorough analysis of your funnel so you can pinpoint exactly where the trouble spots are, I offer a low-cost audit. During this audit, I will look at every piece of your funnel, compare its performance to industry norms, and make suggestions for you to improve your funnel’s conversion rate.
If you are interested in having an audit done, you can book a spot here, It’s time to get your funnel in tip top shape!