Have you wondered how to deliver the most relevant content and advertisements to your customers? The secret lies in the power of the Facebook Pixel.
What is a Facebook Ad Pixel?
The Facebook Pixel is a piece of code that when added to your website, allows you to measure, optimize, and build custom audiences for your ad campaigns based on specific behaviors users take on your website.
To add a Facebook Pixel to your website, follow these simple steps:
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Create the Facebook Pixel from your Facebook Ads Manager account, whereby you are prompted to give your Pixel a name and specify your website URL.
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Enter your Facebook Pixel base code (what you can see when you create your Pixel) on all pages of your website.
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Add standard events that you wish to track to the Pixel code by selecting any of the 17 toggle buttons.
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Confirm that your Facebook Pixel is working.
For full step-by-step instructions on adding the Facebook pixel, visit the Help Center.
Why is Facebook Pixel Important?
The Facebook Pixel is crucial in providing important information which you can use to improve and more efficiently reach your ideal customers with your Facebook ads.
It makes sure that your ads are seen by the people who are most likely to take action; this leads to an improved conversion rate and ROI.
Here are some of the benefits of using the Facebook pixel:
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Facebook Conversion Tracking
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When you use the Facebook Pixel, you give yourself the opportunity of seeing how people are interacting with your website as a result of your Facebook Ad.
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You also see which devices they prefer using when visiting your website and when making a purchase online.
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Hint: These two could be opposite. Pay attention to these metrics.
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Facebook Retargeting
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The Retargeting Pixel data allows you to retarget an audience after they have shown interest in you by visiting your site or taking a specific action on your website (i.e. added an item to their cart, or signed-up for a coupon code).
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Expand your customer base
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Using Facebook’s targeting data, allows you to build a lookalike audience with similar interests and likes, to people who are already interested in your products. This is a great way to expand your customer base.
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In Conclusion, when used correctly, the Facebook Pixel, will increase your ROI. It is helpful in retargeting customers, optimizing your ads for conversion, and value. It is also valuable as it helps you to track metrics like cost per conversion.
