How to build a memorable online brand that connects with your ideal customers, how to stand out from the competition in the flooded online space, and why it’s so important to brand every detail of your shop’s customer experience.
Changes will happen inside your business and even your branding and marketing, but one thing that should remain stable is the memorability of your brand. Do viewers show up and can tell it is you without reading much of the copy? I am sure you can spot a Nike or Apple product quickly just by the mood of their marketing.
There is a reason for this, and we are learning today from a specialist in this, Kelly McElroy. Kelly tells us how to navigate business changes but stay true to our brand. We dive into the number of fonts to use, the tools we can use for branding and knowing when to outsource branding altogether. You will leave with tools to help you create a note-worthy brand your business and a better understanding of what makes a brand memorable.
In this episode, you’ll learn:
- What branding is and why it’s critical to business growth
- Why a style guide is a perfect tool to stay consistent with your branding
- How to introduce new brand elements when launching a new product or offer
- The pros and cons of Canva vs. Adobe Illustrator
More About Kelly McElroy
Kelly is the designer and illustrator behind Star Castle Studio. She specializes in creating unique brands and visual magic for soulful entrepreneurs and makers. With over 10+ years of professional design experience working with design agencies and big-name brands like Element Skateboards and Disney, she built her own design studio that provides that same high-quality custom design experience to small businesses and spiritual entrepreneurs! She uses her attention to detail, Adobe wizardry, and rad design skills to help people with a passion showcase and market their talent.
She’s a designer, illustrator, mom, bunny lover, coffee addict and avid conspiracy theorist.
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Links and Resources from this Episode:
- Adobe Kuler
- Free Checklist: 5 Step Brand Audit: Download the checklist to measure how effective and intentional your branding is.