Creating a brand, over just a business is important for long term sustainability and continuous growth. Your brand is how you will be perceived in the market.

When creating your brand, you will want to think about your customer’s entire experience, this includes everything from your logo, brand aesthetic/colors, website, social channels, how you portray your brand live, and the way your staff interacts with your customers.

Within the first 7 seconds of encountering your brand, a new customer should know exactly what your brand stands for and who you serve. Making it clear who you are and what your purpose is.

The aesthetic you choose for your brand (light and bright, bold and colorful, dark and dreamy) should be consistent and unique to you/your business.

So take your time to plan and create a brand that will authentically connect with your customers, create cohesive messaging and aesthetics from start to finish. Rome wasn’t built in a day ladies and neither will a good brand. A sustainable brand doesn’t happen by accident, it takes a strategic plan.

Creating a killer brand for the long-haul, will also help you do the following:

Build Trust

Customers are more likely to purchase from a business which appears genuine and authentic to who they are. Branding offers clarity and consistency which makes your customers know exactly what your business purpose is.

In understanding what to expect, your customers feel at ease. This makes it easy for them to quickly determine if your business is the right fit.

And since a transaction of purchase is like a passing of trust that the product or service they are buying from you will deliver on what was promised, you’ve assured them that you truly care about them and their needs.

Just as we chatted about previously, you earn this trust with consistency and authenticity.

Increased Recognition

Think of Starbucks, The Honest Company, or Sephora. What comes to mind? These brands are recognizable from miles away because of what they represent. When you successfully brand your business, your clients can notice you from miles away too. You don’t have to struggle to keep their attention because to them, your brand aesthetic and value, are what first come to mind when seeing your logo.

Setting You Apart from the Competition

Today’s world is very competitive, so if you want to stand out in the sea of sameness in your industry, you must be ready to create a space between your business and its competitors. Your brand, therefore, should reflect the value you bring, how you deliver that value through the tools and resources you provide, and more.

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Improved Financial Value

A consistent and strong brand helps a business to be perceived as more valuable and it is in a better position to borrow funds for expansion. Good branding will often be valued more than its actual assets. Your future financial expansion is promising when your brand is strong and consistent.

Generate Referrals and New Customers

People love brands, and they will tell others about the brands they like. Since people tend to hang around other like-minded individuals, those they tell are likely to also LOVE your brand. A person will purchase an item or eat at a particular restaurant because of its brand or a reference someone gave them. When a person can remember your brand and tell others close to them about you, that is the best form of advertising! They already have planted the seed inside a friend or colleague’s mind that you are worth spending time with. Referrals are like friends brings you into their inner circle, you are immediately accepted!

Wrapping Up

A strong brand will most definitely impact the success and growth of your business. To give you a little boost in organizing your brand aesthetics and logos in one-place, I created an easy customizable template for your brand.

Just enter your email below and your brand board will be on its way to landing in your inbox.

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